<#043> Unwinding October: Your MAFFEO DRINKS Podcast Guest Recap 🎙️

Chris Maffeo

Nov 6, 2023 — 1 min read

I thought of taking the chance to recap the great guests we had on The MAFFEO DRINKS Podcast in October.

Episode 028 with Duncan McRae from Woven Whisky.

This is an excellent episode about building a brand with limited liquid availability bottom-up, building saliency in specialized Off-trade Stores first while seeding in the On-trade.

Episode 029 with Brian Rosen from Growth Beverages

Brian needs no introduction as he is well-known in the US Drinks Sphere. With his unfiltered approach, we discussed what it takes to enter the US and how to build brands pragmatically and efficiently.

Episode 030 with Paul Thomas from Beam Suntory

In this episode, I nicknamed Paul the "King of Insights." I loved talking to him with a pragmatic approach to Insights, Innovation, and Understanding behaviors.

Episode 031 with Joonas Mäkilä from Mother's Milk Beverages

This is a Video Episode on Spotify. Joonas brings a wealth of experience, and we chatted about how it is being on both sides of the bar, having a brand, and being a Restaurateur. Lot's of great points on how to be relevant.

Brands are built bottom-up.

That's all for this weekend. One simple drinks industry tip.

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<#046> Unwinding November: Your MAFFEO DRINKS Podcast Guest Recap 🎙️

I thought of taking the chance to recap our great guests on The MAFFEO DRINKS Podcast in November. Episodes 032 and 033 with Julian Marsili He is a Global Drinks Brand Director with many years of experience in the drinks business. He is behind the successful rejuvenation of the Carlsberg

<#045> 4 reflections on why 1 case in 1 bar is better than 6 bottles in 6 bars.

In one of my hundreds of meetings overseas, visiting an importer, a big poster on the wall of a board room caught my eye. It said: "Distribution Sells." In a second, I understood what kind of meeting I was going into. It was a disaster. It was like taking a

<#044> Demystifying Gen-Z: a guide for drinks brands. (Presentation from Bar Convent Berlin 2023)

Today, I bring a fresh perspective to our conversation—a narrative about a brand's life cycle and how it weaves through the fabric of generations. I created this presentation for Park Street University at Bar Convent Berlin. During my career in the industry, I've witnessed the evolution of brands across

<#042> Why building a drinks brand is like the Big Bang theory (and 6 simple tips to succeed)

Ever wondered what’s the real secret behind some of the coolest drink brands? In Episode 027 of The MAFFEO DRINKS Podcast, I had the honor of interviewing Steven Grasse, the Founder of the agency Quaker City Mercantile from Philadelphia (USA) and the creator of brands such as Hendrick's Gin,