2022 vs 2021 brand strategy: what should you change?

Is your brand strategy working?
You have 2 choices.
Pick 1:

1) You can reinvent the wheel, hunting the new cool.
2) Be consistent with this year and recycle as much as possible.

Wanna know something?
Very few people are bored with what you did this year.
Consumers look for consistency.

💡My advice :

check your 2021 plan:
♻️ Continue what worked
❌ Stop what did not
✅ Try 1 - 2 new things with a small budget

I once heard: when you get bored of it, it's the moment consumers start to notice it.

If it's not broken, don't fix it.

Unclear in house, unclear in market.