How many export markets should you sell your drinks brand in?

How many export markets should you sell your drinks brand in?
Photo by Pat Whelen / Unsplash

I hear a lot: "my brand is already sold in x,y,z number of markets".

Yes but usually, only 20% of those markets do well.

Understand what works in a new market before embarking on the next one. Here's a 4 steps process to keep in mind:

Entering a new market whilst not having cracked the current one can become a very dangerous game where you will lose money and energy.

Course correction is easier on a couple of markets than on 10+.

If you are starting a new brand, you have limited people and monetary resources.
Focus.
The 4 macro steps I recommend:

  1. understand what works in the home market
  2. understand what learnings you can bring to the next market
  3. spend time exploring what works and what doesn't in that one
  4. select the next market with similarities to what works on the above


Don't go to the following step if you have not cracked the previous one


Just because other brands are selling there, it doesn't mean you should.

1 case sold in 1 bar is better than 1 bottle sold in 6 bars.

Think small to think big.

Subscribe to winning with drinks

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.
jamie@example.com
Subscribe