You don't need a drinks importer.
You need the embodiment of your brand in a market.
How would your brand behave if it could distribute direct in that market?
Now you know who to look for.
Ask yourself these 5 questions, would your brand 👇🏻:
- have a wide portfolio or focus on a handful of brands with the same values?
- want to be discounted or maintain a premium pricing?
- want to grow fast and cheap or slow but sustainably?
- be sold in supermarkets or only selectively?
- advertise on TV or grow by word of mouth?
Answer those questions.
Look for a distributor who can execute upon your answers.
Unclear in house, unclear in market.