5 questions for you and your distributor

5 questions for you and your distributor
Photo by Simone Secci / Unsplash

You don't need a drinks importer.

You need the embodiment of your brand in a market.

How would your brand behave if it could distribute direct in that market?

Now you know who to look for.

Ask yourself these 5 questions, would your brand 👇🏻:

  • have a wide portfolio or focus on a handful of brands with the same values?
  • want to be discounted or maintain a premium pricing?
  • want to grow fast and cheap or slow but sustainably?
  • be sold in supermarkets or only selectively?
  • advertise on TV or grow by word of mouth?

Answer those questions.

Look for a distributor who can execute upon your answers.

Unclear in house, unclear in market.