There's 2 ways to manage brands.
Pick the right one:
Some managers run their brand by focusing on the current quarter.
It's ok, we all need to do that sometimes to pay the bills.
❌ What's not ok is when:
- the way you hit this quarter jeopardizes the ability to hit the next.
- you kick the can down the road just enough till you get a new role.
- the person that takes over from you finds a damaged can.
- that can doesn’t roll anymore.
- It can’t even be recycled.
✅ What to do instead?
Stop kicking the can.
Pick it up.
Bringing a can to next year > Kicking the can to this quarter