Are you scared about P&L management?
You don't need to get all of it at once.
Start with the top lines:
Don’t forget excise.
Don’t forget discounts.
Discounts are a key lever:
- Treat it well.
- Document them properly.
- Remember to consider ALL of them when you calculate your net sales.
Gross Sales is what you think you earned.
Net Sales is what you actually sold.