Before hunting for the many, win with those few!

How can you be more effective in selling your drinks brand? Salesperson or a brand ambassador, setting smart objectives and KPIs helps distribution and ROS.

Before hunting for the many, win with those few!
Photo by Yosef Futsum / Unsplash

80% of your brand's sales come from 20% of your customers
and their customers and their customers ...

It's not me saying it. It's your numbers:
Not?
Then it's 70/30 or 90/10 ... but you got the point

It doesn't matter if you talk importers, distributors, bars, bartenders...

Before hunting for the many, win with those few!