Building a drinks brand is like learning a new language.

You have 2 options.

Pick one:

Learning a language

  1. you can learn it fast in the street and not know how to write it
  2. you can learn slower but be able to write each word you know.

Building a Drinks brand

  1. you can sell 1 bottle to many bars that will come and go
  2. you can grow distribution slower but build a solid outlet base

I know many people who speak fluently... but write like a 4 y.o.
I know many brands that are in all bars... but collect dust on shelf.

There's no right or wrong.
It's up to what your objective is.

My view?
2) is how I learn languages and build brands.

Brands are built bottom-up