Do your homework before you visit a new market.
Here's how you can do it👇🏻 :
Travel restrictions just push us to be more effective, forcing us to do stuff that we should have done even before.
In person meetings are unbeatable but Zoom calls have proven to be a valid alternative.
Same thing happens with technology to help you do the job:
- what occasion is your brand for?
- what outlets represent the soul of your brand?
- look for them on media, publications, recommendations
- map them out on google maps
- get in touch with them remotely (e.g. Instagram, website, etc.)
Then you are ready to get off the plane and hit the ground.
Walking the streets of a new city is worthless without a clear agenda.
Unclear in house, unclear in market.