Communication with bartenders II

Communication with bartenders II
Photo by Kike Salazar N / Unsplash

Don’t tell them your story, show how it enhances theirs.

Don’t talk against competitors, show how it complements their category offering.

Don’t push your recipes, let them taste it and tell you how they would use it.

Make it about their bar, not about your brand.

See you at the bar.

Subscribe to winning with drinks

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.