Considering your distributor a partner is the new growth hacker

Considering your distributor a partner is the new growth hacker
Photo by J Williams / Unsplash

Considering your distributor a partner is the new growth hacker

And learning how to do that unlocks that growth.

🚫 Don’t:

  • keep disproportionate margins for yourself
  • stuff their warehouse because of unreachable targets
  • just preach brand guidelines, while sitting in the ivory tower
  • call their sales reps just when you need to book a fancy dinner

✅ Instead:

  • understand they have tens of brands that ask them the same stuff
  • support their salesforce with training and incentives
  • agree upon stretched but achievable targets
  • share value through the chain

Working as an ecosystem > mere transactions