Considering your distributor a partner is the new growth hacker
And learning how to do that unlocks that growth.
🚫 Don’t:
- keep disproportionate margins for yourself
- stuff their warehouse because of unreachable targets
- just preach brand guidelines, while sitting in the ivory tower
- call their sales reps just when you need to book a fancy dinner
✅ Instead:
- understand they have tens of brands that ask them the same stuff
- support their salesforce with training and incentives
- agree upon stretched but achievable targets
- share value through the chain
Working as an ecosystem > mere transactions