Considering your distributor a partner is the new growth hacker

Considering your distributor a partner is the new growth hacker

And learning how to do that unlocks that growth.

🚫 Don’t:

• keep disproportionate margins for yourself
• stuff their warehouse because of unreachable targets
• just preach brand guidelines, while sitting in the ivory tower
• call their sales reps just when you need to book a fancy dinner

✅ Instead:

• understand they have tens of brands that ask them the same stuff
• support their salesforce with training and incentives
• agree upon stretched but achievable targets
• share value through the chain

Working as an ecosystem > mere transactions