Do u need to prepare a market visit with your bosses?

Do u need to prepare a market visit with your bosses?

You have 2 choices.
Pick the right one:

• you can set up that trade visit.
• you can show them the reality.

If you show them a fake reality, you will just set the bar higher for the next trade visits.

They will not get why things look so great but results are not coming yet.

They will ask you to improve things.

They will want you to be better than the best.
But you know how bad it really is.

There’s nothing wrong with showing problems.
Show them you know how to improve things.
Set expectations right.
Make your life easier.

Answer their questions honestly.
If something doesn’t work, have a plan.

Don’t prepare it but be prepared.

Brands are built bottom-up.