Do you ever feel nervous after a bar’s first order?

When the foot in the door may turn into something bigger.

🤔You're probably worrying about:

• are they trying it?
• will they order again?
• how many bottles or cases?
• should I pass by to check in?
• will another brand take my spot?

🤫 They're probably figuring out:

• if the bottle should have a spot on the back bar.
• if it deserves to be on the drinks menu
• if the value chain makes sense
• if it works in that cocktail

You know what? They need time.

If they don't test it, they won't know.

Chasing them won’t help.

I call it the moment of silence.

I used to call it awkward. Now I feel comfortable with it.

🎯Why? Because I know what's next.

Having a plan > Hoping