When the foot in the door may turn into something bigger.
🤔You're probably worrying about:
- are they trying it?
- will they order again?
- how many bottles or cases?
- should I pass by to check in?
- will another brand take my spot?
🤫 They're probably figuring out:
- if the bottle should have a spot on the back bar.
- if it deserves to be on the drinks menu
- if the value chain makes sense
- if it works in that cocktail
You know what? They need time.
If they don't test it, they won't know.
Chasing them won’t help.
I call it the moment of silence.
I used to call it awkward. Now I feel comfortable with it.
🎯Why? Because I know what's next.
Having a plan > Hoping