Don't blame processes and bureaucracy!
A trick to retain autonomy, even working for a big brand: 🤫
Not everything has to go through a process.
Not all research must go through the insights team.
How?
- Think of something that doesn't need the line manager's approval.
- Do a small pilot, learn from it, and get an insight.
- Use it in your daily role (marketing, sales, etc.)
- Gather results and understand if it works.
If it does, sell that idea back to your boss and other stakeholders.
You've got nothing to lose.
There are 2 scenarios:
a) you get the buy-in and it will get rolled out more widely
b) you don't get it and you can keep doing it and use it for yourself.
You haven't broken any rules.
If you got results, no one is gonna tell you not to do it.
Don't let size stop you, be the driver of the change you wanna see.
Do small pilots, analyze, learn, course correct, repeat, scale.
Brands are built bottom up.