Don't worry about competitors when launching in a new market.

Don't worry about competitors when launching in a new market.
Photo by Patrick Carr / Unsplash


Start. Then fix it as you go.

Focus on selling the first case:
Keep going until they will notice you.
Then it will be time to adjust your strategy.
It's too early now.
1 case, 2 cases, ... 1 pallet...

Hair by hair, that's how you make a brush.


Brands are built bottom up.