Drinks brand entering a new city?

Drinks brand entering a new city?
Photo by Cole Wyland / Unsplash

Don’t look for an importer.

Start from your ideal consumer to find your best RTM.

Translate your brand positioning into a commercial proposition:

  • Where do “your” types of people go?
  • What does “your” occasion look like?
  • Approach the owners or bartenders on social media and ask them questions.
  • Understand which distributor serves them

That’s your RTM for that market.
Remember, that’s just the start. You are at the beginning of the journey.

Brands are built bottom up, not top down.