Drinks Industry People vs. Consumers

Drinks Industry People vs. Consumers
Photo by Braxton Apana / Unsplash

Drinks industry people love jargon.

Consumers love clarity.

They wanna understand:

  • what's inside the bottle (for real)
  • how it tastes (easy language)
  • how's best enjoyed (in real life, not on a Riva boat with Clooney)

Impress those who'll buy a bottle, not only your inner circle.

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