Get out of the meeting room

Get out of the meeting room
Photo by Campaign Creators / Unsplash

How useless it's when people just read their slides?
Especially if you traveled hours to get there.
Ask/send a pre-read and spend time in the market:

Send a pre-read and get out of that meeting room fast.

Don't read through the P&L numbers.

Everybody can read numbers.

Give them time to analyze.

Focus on the reasons.

Why you missed.

Why you hit.

Brands are built bottom-up

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