How useless it's when people just read their slides?
Especially if you traveled hours to get there.
Ask/send a pre-read and spend time in the market:
Send a pre-read and get out of that meeting room fast.
Don't read through the P&L numbers.
Everybody can read numbers.
Give them time to analyze.
Focus on the reasons.
Why you missed.
Why you hit.
Brands are built bottom-up