How to do a market visit in the drinks industry

How to do a market visit in the drinks industry?

Old Way:

• Fly to a city
• 8h stuck in an office out of town, going through Q2 numbers
• Out to see the market in 2-3 sugar-coated bars
• Dinner out in the best customer to show off
• Pretend it’s all good and Q3 will be better
• Tick the box and fly back

New Way:

• Get the presentation as a pre-read
• Before the visit, map the outlets you wanna visit
• Fly to a City
• Visit those outlets with the distributor
• Have a short meeting in one of those venues
• Agree on clear actions that you both buy into

Real-life in the market > Ivory tower preaching

Did I miss anything?