How to do a market visit in the drinks industry?
- Fly to a city
- 8h stuck in an office out of town, going through Q2 numbers
- Out to see the market in 2-3 sugar-coated bars
- Dinner out in the best customer to show off
- Pretend it’s all good and Q3 will be better
- Tick the box and fly back
- Get the presentation as a pre-read
- Before the visit, map the outlets you wanna visit
- Fly to a City
- Visit those outlets with the distributor
- Have a short meeting in one of those venues
- Agree on clear actions that you both buy into
Real-life in the market > Ivory tower preaching
Did I miss anything?