How to gather drinks industry insights

How to gather drinks industry insights
Photo by Aurélien Lemasson-Théobald / Unsplash

How to gather drinks industry insights:

Old way:

  • Running Focus groups (with wannabe influencers)
  • Pretending to be customer-centric (and ignoring feedback)
  • Discussing findings in the echo chamber (of the board room)

New Way:

  • Observing the action in a bar (in person)
  • Studying drinks menus (reading between the lines)
  • Talking to a bartender (speaking the same language)

Listening to the truth > Confirming what you wanna hear