Brand Advocacy is one of the biggest focuses for Drinks Brands. But most brands do it wrong. They use it as a short-term tactic instead of strategically. They focus on hierarchy and forget about the network. I was recently re-reading one of my favorite books by Niall Ferguson: The Square
I thought of taking the chance to recap our great guests on The MAFFEO DRINKS Podcast in December. I take the chance to wish you all a fantastic 2024. Episodes 037 and 038 with Daniel Szor He is the Founder of the Cotswolds Distillery. He has an incredible story as
you probably love our industry as much as I do. It's a people business. One of my favorite times of the year is Bar Convent Berlin. That's where I meet most of my favorite Drinks Builders from around the world but there's a but.