Brand, distributor or bar owner: nobody needs another dusty bottle.
Focus on who "gets" your product proposition👇🏻:
If you have to over explain what your brand stand for, they will not be able to explain it further down the chain.
- The sales force will not get it
- The bar owner will not get it
- The bar staff will not get it
- The customer will not get it.
If it's hard to explain, I'll explain some other brand I can explain.
The path of least resistance creates rate of sale.
Brands are built bottom up.