Importance of distribution

Importance of distribution
Photo by Jonathan Borba / Unsplash

99% of new drinks brands don’t put enough attention to distribution.

They assume:

  • a strong brand is enough to sell.
  • their award-winning liquid will stand out.
  • they have connections to get listings in bars.

Too much time spent in the echo chamber.

Not enough time cracking what moves bottles.

Subscribe to winning with drinks

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.