Mix Management > P&L Management

Wanna improve your drinks brand P&L?
You have 2 options.
Pick one:

1) Look for someone who pretends to " manage P&L " like a financial exercise.
2) Look for someone who "manages mix" and saves your P&L by pulling the right levers.

Don't put buzzwords in Job Descriptions.
Don't look for buzzwords on job applications.
I have been scared of the word P&L for years.
Until I understood that it was just about 10 lines of words.
Meaningless words, if you don't understand mix.
- Brand Mix
- Pack Mix
- Channel Mix
- Customer Mix
- Geography Mix

P&L is just the output of what you do.
What happens in the mix, stays in the P&L.

Unclear in house, unclear in market.