You don't need the world’s top bars to build your drinks brand.
- outlets that fit your drinking occasion (and people will buy it)
- outlets that will show your bottle (because it helps them)
- outlets that will tell your story (because it helps them)
The world’s top bars wanna build their brand, not yours.
Focus on who plays with your rules.
You're bootstrapping, no time for fancy shoe window shopping.
Brands are built bottom up.