Set the right growth pace for a new brand in a new market

Set the right growth pace for a new brand in a new market
Photo by Sérgio Alves Santos / Unsplash

Often companies require a swift pace of growth but, to avoid frustration
among all parties involved, it is crucial to understand what is the right full
potential and growth pace. It is all about the targets and the KPI’s.

The first mistakes that companies do are not to agree on targets to avoid
pain. That becomes the most prominent issue. Without KPI’s, there is no
benchmark to see how things are going. The second mistake is to set targets
that are too ambitious. It creates a demotivated team, arguments over
meetings and a blaming culture.