Study the city before arrival

Study the city before arrival
Photo by GeoJango Maps / Unsplash

You don't want to be spoon-fed by a distributor on a market visit.

You want to be able to decide where to go:
Here is what I mean:

When traveling to a new market, some things are important to see.

All the rest works exactly the same as in your home market.

Distributors should not be your market babysitter.

Be in charge, when walking through their city.

Don't let them tell you what you should see.

Show them where you really wanna go.

No matter if it's not their customer.

Study the city before arrival.

Focus on what matters.

Fit in the scene.

Walk a lot.

Brands are built bottom-up.