In today's issue, I will talk about a massively debated topic in our industry: brand ambassadors. There is a lot of confusion about their role, what they should do and why a brand should need one. Big brands started the trend of...
In today’s issue, I’ll share my experience and insights about what happens to your sales and to your brand's P&...
Wanna know if you should split hunters' and farmers' tasks? Think of it as cooking vs doing dishes. If you have to...
Stop changing your drinks brand's packaging to solve sales issues! Don't blame it on your clothes if you can't read the weather....
If only employees were awarded to document “real”practice... ...instead, they are pushed to write polished best practices that hide what really...