<#025> Why global success is misleading and how to win market-by-market bottom-up, instead
Today I will debunk the myth of global success. We are obsessed
Commercial strategies
Building a drinks brand is like learning a new language
Building a drinks brand is like learning a new language.
You have
Stop thinking sell-in. Think sell-out.
Don't sell in a full case to a bar.
If they can
Wanna know the biggest mistake drinks brand do in the market?
Wanna know the biggest mistake drinks brand do in the market?
Procrastinate
Are you a kicker or a picker?
There's 2 ways to manage brands.
Pick the right one:
Some managers
How to introduce your drink to a bar
Don’t show them your bottle, show why it complements their back
The Sales Planning
Selling 1000 cases/year is really hard.
But, it’s more doable
Do you ever feel nervous after a bar’s first order?
When the foot in the door may turn into something bigger.
🤔You're
Simplify your strategy!
Don’t just cure the symptom.
Get to the cause of the
Drinks brand entering a new city?
Don’t look for an importer.
Start from your ideal consumer to
How many export markets should you sell your drinks brand in?
I hear a lot: "my brand is already sold in x,y,