<#024> Why you should ignore your FOMO and decide on one core drinking occasion for your brand.
There is an eternal debate among drink brand owners: Should I base
Consumption occasions
Is your brand strategy working?
Is your brand strategy working?
You have two choices.
Pick one:
1.
No niche is too niche...
Stop thinking that a niche is too niche.
By trying to be
Should drink companies think in categories or in occasions?
Drinks companies think in categories (i.e. Rum, Gin, etc.).
Consumers think
