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Digital & DTC

A collection of 3 issues

"Going Digital"

"Going Digital" reminds me of the "going to America" of a century ago. An El dorado for brands to gain "quick" growth. My advice to you: Jumping into "digital" without a proper plan is gonna be an expensive learning journey. A Market Place, a Social Media, etc. are like "America"

Is your brand strategy working?

Is your brand strategy working? You have two choices. Pick one: 1. You can reinvent the wheel, hunting the new cool. 2. Be consistent with this year and recycle as much as possible. Wanna know something? Very few people are bored with what you did this year. Consumers look for

What is DTC / D2C?

DTC or Direct to consumers is the possibility to buy drinks directly from the producer. Let's call it a channel, although I don't like to see it that way. I see it as the digital enablement of direct sales. It has shined in 2020 accounting for as much as 39%