"Going Digital" reminds me of the "going to America" of a century ago. An El dorado for brands to gain "quick" growth. My advice to you: Jumping into "digital" without a proper plan is gonna be an expensive learning journey. A Market...
Is your brand strategy working? You have two choices. Pick one: 1. You can reinvent the wheel, hunting the new cool. 2....
DTC or Direct to consumers is the possibility to buy drinks directly from the producer. Let's call it a channel, although I...