99% of new drinks brands don’t put enough attention to distribution. They assume: a strong brand is enough to sell.their award-winning liquid will stand out.they have connections to get listings in bars.Too much time spent in the echo...
How important is the last mile in drinks brands’ distribution? Drinks sales velocity is like your internet connection speed. What matters is...
Why do brands / distributors relationships often fail? Because they are approached like dating. Intros are made by friends or SoMe, based on...
Don't look for an importer that can get you in a bar. Understand which bars you want to be in and work...
Be careful what you wish for. The channel-mix is the litmus test of profitability. Here is what I've learned and my advice:...