<#026> 4 reasons why big brands decline and how bottom-up thinking can prevent that
In our industry, there's a tendency to think that bottom-up brand building
Drinks brand building
Building a drinks brand is like learning a new language
Building a drinks brand is like learning a new language.
You have
Wanna know a secret about driving 🥃 &🍺 sales in a bar?
Wanna know a secret about driving 🥃 &🍺 sales in a bar?
Bartenders don't
Outlets that fit your drinks brand
You don't need the world’s top bars to build your drinks
How to gather drinks industry insights
How to gather drinks industry insights:
Old way:
* Running Focus groups (with
Big brands were once craft brands.
Big brands were once craft brands.
Then they outgrew their founders team,
What should you focus on?
There are 2 approaches.
Pick one:
Great strategies with a bad execution,
Why do brands / distributors relationships often fail?
Why do brands / distributors relationships often fail?
Because they are approached like
Are you building a drinks brand?
Are you building a drinks brand?
Still thinking top-down?
Think again:
The
Often the problem is not your packaging.
Stop changing your drinks brand's packaging to solve sales issues!
Don't blame
Why are you launching your drinks brand?
There are 2 possible reasons:
* wanna sell your brand to a big
2022 vs 2021 brand strategy: what should you change?
Is your brand strategy working?
You have 2 choices.
Pick 1:
1)