How to spend time when visiting a new market?
Wanna know how to spend time when seeing a new market?
You've
Entering a new market
<#001> 5 steps to improve how you “hunt” On-trade customers
My 5-step process to improve your approach to selling to on-premise outlets.
By adopting this hunting process, you’ll spend time better. You’ll likely increase your strike rate in the right outlets.
How to introduce your drink to a bar
Don’t show them your bottle, show why it complements their back
How to find the perfect drinks distributor in a new market
How to look for the perfect drinks distributor in a new market:
Do you ever feel nervous after a bar’s first order?
When the foot in the door may turn into something bigger.
🤔You're
How to gather drinks industry insights
How to gather drinks industry insights:
Old way:
* Running Focus groups (with
Home market as a testing lab before entering an export market
Brands often see export as the solution for a crowded home market.
Wanna know on which new market to focus on?
Your home market.
If you don't win there, it's useless to venture
Wanna change your 🥃 importer in a market?
Stop searching for a "new" one with the same "old" approach.
Think
The secret about overnight successes
Wanna know a secret about drinks brands overnight successes?
They don't exist.
Drinks brand entering a new city?
Don’t look for an importer.
Start from your ideal consumer to
Drinks brand entering a new market? Skip that market report.
Don't dream of buying a Ferrari if you live in a pedestrian