These are the 15 most important tips to be able to launch your brand successfully. Although they look quite straightforward, they are very complex topics that we've tried to capture in a simple manner.
The marketing budgets agreed must not be “burned” in the first year(s) to avoid creating a hype, a bubble that will explode very soon. You should phase the spend of your marketing investments wisely to ensure having the funds to fuel...
Define a clear set of KPIs and the picture of success for distributors or branches depending on RTM (not only volume and...
Often companies require a swift pace of growth but, to avoid frustration among all parties involved, it is crucial to understand what...
beverage companies opt for having a few own people on the ground to ensure aligned execution. You have to agree upon the...
To avoid misunderstandings, you should agree on what type of investment (brand vs trade spend). Distributors will push for in-market spend, focusing...