Today's issue will follow up on Issue #019 where I spoke about the importance of using outlet segmentation in hunting new customers. Today I'll dive deep into the importance of using such segmentation for farming existing clients. Unfortunately, many brands I see daily, lack a straightforward system to prioritize where
Today's issue will follow up on Issue #018 where I spoke about the importance of using outlet segmentation in hunting new customers. Today I'll deep dive into the dangers of generalizing outlets and splitting them only into "cool ones" and "mainstream ones". Unfortunately, most outlet segmentations I've seen in the
In today’s issue, I’ll talk about why it's important to use outlet segmentation and why it's crucial for hunting new bars. You will learn to prioritize the outlets based on a very simple matrix. Unfortunately, most drinks brand builders use segmentations just as a monodimensional pyramid to segment
The most common issues new drinks brands have with sales and distribution. I'll show you my 5-step process to ensure a great relationship with your distribution partners. By adopting this process, you’ll make sure you have solid basics in place before scaling up your brand.
Do you also feel frustrated by bars with slow sales? Don't. From 1 bottle to 1 case takes a while Instead, crack how to get them to buy the other 5 bottles: When you start, you are likely only 1 person. You need to focus. The 3 steps I recommend:
The 4 most common issues why new drinks brands struggle to get sell-out. I'll show you my 5-step process to make your brand’s rotation in a bar go from 1 bottle to 1 case. By adopting this process, you’ll make sure you have solid basics in place before scaling up your brand.
Wanna understand a market when traveling? Spend time with the sales team. The lower their seniority, the more you'll understand it. If you wanna know if a restaurant is clean, you don't ask the owner. You walk into the bathrooms. You enter the kitchen. You got it. You go where
Don’t tell them your story, show how it enhances theirs. Don’t talk against competitors, show how it complements their category offering. Don’t push your recipes, let them taste it and tell you how they would use it. Make it about their bar, not about your brand. See
Don’t tell them to sell more, show them where the bottle is hiding. Don’t create another program, give them 2 lines they'll remember. Don’t push a recipe, let them create one they'll keep on the menu. Make it about their bar, not about your brand. See you
Why new drinks brands struggle to get a meeting with bar owners. I'll show you my 5-step process to make your cold-calling warmer and land more first orders. By adopting this process, you’ll spend time better. You’ll likely increase your strike rate in the right outlets and get them to re-buy.