Today's issue will follow up on Issue #019 where I spoke about the importance of using outlet segmentation in hunting new customers. Today I'll dive deep into the importance of using such segmentation for farming existing clients. Unfortunately, many brands I see...
In the drinks industry, there is a tendency to overfocus internally and underestimate the ecosystem in which brands are built. Most of...
Today's issue will follow up on Issue #018 where I spoke about the importance of using outlet segmentation in hunting new customers....
In today’s issue, I’ll talk about why it's important to use outlet segmentation and why it's crucial for hunting new...
Stop overthinking about your brand positioning. Understand your commercial proposition. Why should bars buy your bottle? 👇 A drinks brand can have the...