<#022> A dead-simple system to cluster your On-trade customers in 4 types (2 ✅ +2 ❌)
Today's issue will follow up on Issue #019 where I spoke about
Outlet Segmentation
<#021> Is your drinks brand relevant to distributors and bars? Its success depends only on that.
In the drinks industry, there is a tendency to overfocus internally and
<#019> A dead-simple system to cluster On-trade prospects in 4 types (2 ✅ +2 ❌)
Today's issue will follow up on Issue #018 where I spoke about
<#018> How outlet segmentation can help you prioritize whom to sell (5 simple steps)
In today’s issue, I’ll talk about why it's important to
<#005> Why the world’s best bars aren't enough to scale your drinks brand (and how to fix that)
The main reasons why the world's best bars are not enough to scale your brand.
Why it's wrong to focus only on those when you start selling?
<#001> 5 steps to improve how you “hunt” On-trade customers
My 5-step process to improve your approach to selling to on-premise outlets.
By adopting this hunting process, you’ll spend time better. You’ll likely increase your strike rate in the right outlets.
Study the city before arrival
You don't want to be spoon-fed by a distributor on a market
Wanna know if to focus on hunting or farming?
Wanna know if to focus on hunting or farming?
Don't spread yourself
Wanna know the 3 stages to win in the drinks market?
Wanna know the 3 stages to win in the drinks market?
1)
Stop overthinking about your brand positioning. Understand your commercial proposition.
Stop overthinking about your brand positioning.
Understand your commercial proposition.
Why should
Do you ever feel nervous after a bar’s first order?
When the foot in the door may turn into something bigger.
🤔You're
Wanna use your segmentation right?
Wanna use your segmentation right?
Diversify hunting vs farming.
Here is how: