Portfolio Management
3 posts
How to drive effective innovation in your drinks brand portfolio
You have 2 options. Commercial (ComCo) vs Operations (OpCo) misalignment is more common than we think. Very often companies think they are...
Should drink companies think in categories or in occasions?
Drinks companies think in categories (i.e. Rum, Gin, etc.). Consumers think in occasions (i.e. lunch, aperitif, after dinner).Are team...