If you want to start exporting, stop looking for importers. Start with the bars and restaurants that are right for your commercial proposition. Then you can move backward and get to an importer. 99% of brands will look for an importer first....
Wanna know whom to meet first when visiting a distributor's office? Focus on those you can only meet there. Here's what I...
The most common issues new drinks brands have with sales and distribution. I'll show you my 5-step process to ensure a great relationship with your distribution partners. By adopting this process, you’ll make sure you have solid basics in place before scaling up your brand.
You don't want to be spoon-fed by a distributor on a market visit. You want to be able to decide where to...
Wanna know the biggest mistake drinks brand do in the market? Procrastinate on jointly agreeing on targets with distributors. No matter how...