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Value Chain / P&L

A collection of 22 issues

Wanna know what drives drinks sales?

Wanna know what drives drinks sales? No, it's not brand love It's margins. There's a reason why they are called "links" in a value chain. They are connected to one another and they don't survive alone. If one link gets too fat, it breaks the next one. A healthy chain

Wanna save your drinks brand's P&L?

Wanna save your drinks brand's P&L? Start by changing your idea about what it means to manage it! Here's how👇🏻: ❌ Don't look for someone who will manage your brand like a financial exercise. ✅ Look for someone who "manages mix" and improves your P&L by pulling the right levers.

Wanna know what can pizza teach you about who to hire?

There are 2 approaches. Pick one: Imagine you run a pizzeria: - You can hire the best pizzaiolo in town and rely 100% on him. - You can hire the one with the best system to drive scale. As an Italian living 16 years abroad, I'm always asked that question:

Do you ever feel nervous after a bar’s first order?

When the foot in the door may turn into something bigger. 🤔You're probably worrying about: * are they trying it? * will they order again? * how many bottles or cases? * should I pass by to check in? * will another brand take my spot? 🤫 They're probably figuring out: * if the bottle should have

The 3 things successful drinks brands have in common?

The 3 things successful drinks brands have in common? They share: * they share value * they share insights * they share knowledge With their distributors, customers and consumers. They realized the only way to succeed is to build an ecosystem of trustworthy relationships. Don’t keep it all to yourself. Don’t

Don't buy into crazy targets.

Everyone hates dusty bottles in stock. 🥃 💭 🍺 💤. No matter where you are in the drinks value chain. Don't push it to the next link. Think twice before ordering it: 👇🏻 We've all been there, done that. 1. We think we can sell it, so we order it. 2. Then it gets stuck

Do you have control of your Net Margins?

Do you hide discounts into marketing spend? You are just postponing the problem. All roads lead to Net Margin. Yes, your Net revenues will look better. Yes, your Gross margin will look healthier. But it doesn't matter if you spend money from the left or the right pockets. The moment