Selling 1000 cases/year is really hard.

But, it’s more doable if you break it down.

What if I told you it is (roughly):

  • 80 cases/month
  • 500 bottles/month
  • 15 bottles/day
  • 200 cocktails/day
  • 4 cocktails/day in 50 bars

It’s not easy.

But it’s easier than starting with a dream of 1000 cases and no plan.

Make it a number that your brain can digest.

Make it achievable for your team.

Go hunt those 50 bars.

Brands are built bottom-up.