Selling 1000 cases/year is really hard.
But, it’s more doable if you break it down.
What if I told you it is (roughly):
- 80 cases/month
- 500 bottles/month
- 15 bottles/day
- 200 cocktails/day
- 4 cocktails/day in 50 bars
It’s not easy.
But it’s easier than starting with a dream of 1000 cases and no plan.
Make it a number that your brain can digest.
Make it achievable for your team.
Go hunt those 50 bars.
Brands are built bottom-up.