How to look for the perfect drinks distributor in a new market:
Old way:
- ask industry contacts if they know any (pray they do)
- propose the brand to the recommended one(s) (pray they get it)
- send them samples (pray that they like it)
- push the brand down their portfolio (pray that they'll sell it)
New Way:
- shortlist the bars that are likely to get your brand
- ask the bar which distributor/wholesaler they work with
- get the bar to ask the distributor to list your brand
- reach out to that distributor with an intro and a list of orders
proven system > prayers