Stop searching for a "new" one with the same "old" approach.

Think bottom up instead👇🏻 :
if you keep searching the same way you did to find the current one, you will reach the same results.
We usually search for importers TOP-DOWN:

  1. ask our network
  2. search industry media
  3. search the web

That usually leads to the usual frustrations and misalignments.
A better way is to do a BOTTOM-UP city analysis:

  • What's my occasion?
  • What's my type of outlet?
  • Who has access to that outlet?

No point in asking a distributor to go out of their comfort zone.
You should benefit from their network's strengths.
Start from the end: a liquid in a glass.

Brands are built bottom up.