Wanna fix your drinks brand P&L?

Wanna fix your drinks brand P&L?
Photo by George Pagan III / Unsplash

You have 2 options.

Pick one:

  1. Look for someone who pretends to " manage P&L " like a financial exercise.
  2. Look for someone who "manages mix" and saves your P&L by pulling the right levers.

Don't put buzzwords in Job Descriptions.

Don't look for buzzwords on job applications.

I have been scared of the word P&L for years.
Until I understood that it was just about 10 lines of words.
Meaningless words, if you don't understand mix.

  • Brand Mix
  • Pack Mix
  • Channel Mix
  • Customer Mix
  • Geography Mix

P&L is just the output of what you do.
What happens in the mix, stays in the P&L.

Unclear in house, unclear in market.