Rethink your value chain
Here’s what I mean:
It’s called chain for a reason.
If one link gets too fat, it breaks the next one.
The chain collapses.
A healthy chain is balanced.
It doesn’t have to be the same amounts but it has to be a fair share.
If everyone earns, everyone has an incentive in selling. Otherwise, your brand will just be another one in the portfolio waiting for someone to mention it.
No gain —> brand’s pain.
Brands are built bottom up.