Wanna know a secret about driving 🥃 &🍺 sales in a bar?

Bartenders don't need another cool brand activation.

They need your help to sell your bottle out:

Most activations are brand-focused instead of consumer-focused.

Give bartenders a couple of messages to explain your product.

🎯 If you help them sell it out, they will help you sell it in.

  • why should they recommend it?
  • why should anybody buy it?
  • what will they remember about your brand?

Skip those complicated mechanics.

It's not the 90's. People smell BS from a distance.

You can fool them once.

Give them a reason to re-buy you.

Build your brand bottom up.