Wanna know a secret about driving 🥃 &🍺 sales in a bar?
Bartenders don't need another cool brand activation.
They need your help to sell your bottle out:
Most activations are brand-focused instead of consumer-focused.
Give bartenders a couple of messages to explain your product.
🎯 If you help them sell it out, they will help you sell it in.
- why should they recommend it?
- why should anybody buy it?
- what will they remember about your brand?
Skip those complicated mechanics.
It's not the 90's. People smell BS from a distance.
You can fool them once.
Give them a reason to re-buy you.
Build your brand bottom up.