Wanna know how to win in the market?
Make sure you fit your partners portfolio:
There is no silver bullet to win in the market but the minimum condition is this:
- Choose a distributor that needs your brand in their portfolio.
- Choose a customer that needs your brand in their offer.
Ensure everyone in the distribution chain has a reason to sell you.
Skip the rest.
Focus on what matters.
Unclear in house, unclear in market.