Wanna know the biggest mistake drinks brand do in the market?
Procrastinate on jointly agreeing on targets with distributors.
No matter how painful that is. Do it ASAP:
Often companies require a swift pace of growth but, to avoid frustration
among all parties involved, it is crucial to understand what is the right full
potential and growth pace.
It is all about the targets and the KPIs.
The first mistake that companies do is having a culture of not agreeing on targets to avoid pain.
That becomes the most prominent issue. Without KPIs, there is no
benchmark to see how things are going.
The second mistake is to set targets
that are too ambitious.
It creates a demotivated team, arguments over
meetings and a blaming culture.
Set SMART objectives.
Specific
Measurable
Achievable
Relevant
Time-bound
Brands are built bottom-up.