Wanna know the 3 stages to win in the drinks market?
1) Understand your brand:
- what’s your core occasion?
- what type of bars to approach?
- how can sales explain it to bartenders?
2) Understand how to work with importers/distributors:
- how can your team support theirs?
- what’s your brand’s role in their portfolio?
- how to get their salesforce to sell you when you’re gone?
3) Understand how to work with wholesalers:
- what's your role in the wholesalers’ portfolio?
- if a bar wants your brand, do u have a wholesaler to bring it?
- if a bar wants your brand, does the salesforce aware of your brand?
I don't have all the answers.
But at least now you know some questions
Brands are built bottom up.
