Wanna know the 3 stages to win in the drinks market?

Wanna know the 3 stages to win in the drinks market?
Photo by Joshua Golde / Unsplash

Wanna know the 3 stages to win in the drinks market?

1) Understand your brand:

- what’s your core occasion?
- what type of bars to approach?
- how can sales explain it to bartenders?

2) Understand how to work with importers/distributors:

- how can your team support theirs?
- what’s your brand’s role in their portfolio?
- how to get their salesforce to sell you when you’re gone?

3) Understand how to work with wholesalers:

- what's your role in the wholesalers’ portfolio?
- if a bar wants your brand, do u have a wholesaler to bring it?
- if a bar wants your brand, does the salesforce aware of your brand?

I don't have all the answers.

But at least now you know some questions

Brands are built bottom up.