Wanna know what drives drinks sales?
No, it's not brand love
There's a reason why they are called "links" in a value chain.
They are connected to one another and they don't survive alone.
If one link gets too fat, it breaks the next one.
A healthy chain is in balance.
Or the chain collapses.
It's like in real life.
The same share?
No, but fair.
Little gain = Big pain