Wanna know what drives drinks sales?
No, it's not brand love
It's margins.

There's a reason why they are called "links" in a value chain.

They are connected to one another and they don't survive alone.

If one link gets too fat, it breaks the next one.

A healthy chain is in balance.

Or the chain collapses.

It's like in real life.

The same share?

No, but fair.

Little gain = Big pain